


Each kind of visual resource has its own set of pros and cons, and hence, it is necessary to choose the one which is most suitable, so that effective communication can be established and the presentation can be made more interactive. The kind of aid used depends on the preference of the communicator, as well as the nature of the subject. Types of Visual Aidsĭifferent types of visual aids are used by the speaker/orator in order to make the audience understand with clarity, the information that he/she wants to communicate. Moreover, several studies also indicate that the human brain has a power to decipher visual imagery, much faster than language, and hence, such communications have a far-reaching impact on the human mind. These include the tone of the speaker, facial expressions, body language, and so on.

According to a study conducted by psychologist Albert Mehrabian, about 93% of effective spoken communication happens by various factors, other than words. Visual sense is so active in humans that it not only enables us to cognize information at a much faster rate, but it also helps us memorize the same for a longer period of time. What we see, does actually have a more profound effect on our ability to grasp information, rather than what we read or what we listen to. One of the most important tools of effective communication is the use of various visual aids, in order to enable a more in-depth understanding of the subject. In other words, communication should make a long-lasting impact on the people in question. Communication is a complex process and needs to be planned in such a manner that the information being given is not only heard attentively at the other end, but is also remembered. An individual who is able to put his point across effectively, often lands up being successful in his endeavors. Lynell Burmark, “… unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.“Ĭommunication is the most important tool of social existence and survival. Know about the importance of visual aids through this SocialMettle write-up.Īccording to author, consultant, keynote speaker, Dr. The use of visual resources in the process of communication help to make it effective and fruitful.
